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A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
- Sales Rank: #435421 in Books
- Published on: 2008-10-12
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 1.52" w x 6.40" l, 1.88 pounds
- Binding: Hardcover
- 512 pages
Review
'...a useful and comprehensive guide to designing, developing and managing surveys of all types.' (SRA:News, November 2009).
From the Back Cover
A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines—grounded in the most current research—on optimally using the Internet, mail, and phone channels to their best advantage.
Featuring expanded coverage of online surveys, recognized leaders in the field—author Don Dillman and coauthors Jolene Smyth and Leah Christian—show you:
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Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it
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How and when to use mail, telephone, and Internet surveys to your maximum advantage
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Proven techniques to increase response rates
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Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys
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Direction on how to construct effective questionnaires, including considerations of layout
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The effects of sponsorship on the response rates of surveys
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.
About the Author
Don A. Dillman, PhD, is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy and is also on the faculty of the Social and Economic Sciences Research Center and the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000 and the American Association for Public Opinion Research Award in 2004 for exceptionally distinguished service to the profession.
Jolene D. Smyth, PhD, is an assistant professor in the Survey Research and Methodology Program and the Department of Sociology at the University of Nebraska–Lincoln. Her primary research interests include survey measurement and nonresponse. She has published several articles relevant to these topics in recent years and continues to explore them in her current research.
Leah Melani Christian, PhD, is a Research Associate at the Pew Research Center for the People and the Press. Her primary research interests include mixed-mode surveys, questionnaire design, and the impact of technology on survey research.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By jbshaw
On time and as advertised.
8 of 8 people found the following review helpful.
Dissertation lifesaver!!!
By TechSolX
I used Dillman's method to create a mail based survey for my doctoral dissertation. My return rate was 67% by the end of the study. This book does a fantastic job of explaining each step of the process, how to craft the tools, and why certain elements are important. The text is easy to read, the directions are clearly explained with an example for each step, and process is logically presented. I have several books about survey creation which I used in my study, but this was, by far, the most helpful. I credit Dillman's methodology for my fantastic return rate. I would highly recommend this text for anyone relying on surveys to gather information.
4 of 4 people found the following review helpful.
Definitive Guide to Self-Administered Surveys
By Steven Frenk
The third edition of Internet, Mail, and Mixed-Mode Surveys is the definitive guide to designing and implementing self-administered surveys. Anyone interested in conducting survey research would benefit from owning this book.
The book covers phone, mail, and web surveys and includes evidence-based instructions on how to maximize response rates. The authors also discuss common problems that one encounters when designing and implementing surveys and how to overcome them. Each section contains high-quality, black and white examples of survey pages and letters to respondents that can be used as models for your own work.
I call this the definitive guide, because in addition to providing instructions on how to design and implement surveys, it contains chapters devoted to better understanding the history and current practice of survey research in the United States. Chapter one provides a historical overview of survey methodology and discusses some of the challenges currently facing survey researchers. The only thing missing from this section was a table or figure showing how the response rates for different types of self-administered surveys have changed over time. I think this would have helped drive home the authors' point about the shift in people's willingness to participate in survey research. Chapter 11 contains information about the policies and procedures for conducting survey research in different institutions (i.e., the federal government, academia, and private companies) and how they can affect timelines, budgets, and the quality of the data collected. The extensive reference section serves as an excellent resource for those interested in learning more about the experimental research behind the recommendations in this book.
I used this book extensively when designing and implementing a web-based survey. The chapters on constructing survey questions and designing web surveys were very informative and easy to digest. I feel that the book was partially responsible for my survey's high response rate.
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Other topics covered in the book, but not mentioned in this review: Panel surveys, mixed-method surveys, customer feedback surveys, and coverage and sampling.
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