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A revision of the bestselling visual guide to becoming a graphic designer
Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration.
Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.
- Sales Rank: #1737607 in Books
- Published on: 2005-11-11
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .74" w x 7.42" l, 1.59 pounds
- Binding: Paperback
- 368 pages
From the Inside Flap
Becoming a Graphic Designer, Third Edition is the definitive guide to careers in the graphic design market, with complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has more than 650 striking illustrations and features the latest material on interactive design, information design, motion graphics, and more.
Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything an aspiring graphic designer needs to know, from educational paths, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.
The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies, such as Esquire magazine, Sony Music, and Aveda Corporation, hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations also points the way to further information and guidance.
Complete with compact, easy-to-use sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design.
From the Back Cover
- magazine design
- advertising
- book design
- corporate identity
- film titles
- tv graphics
- interactive design
- branding
- record design
- environmental design
- web design
- design education
- type design
- motion graphics
- information graphics
- package design
Here is the completely updated guide to today's graphic design careers—a clear and concise survey of the design field, from major design industries to design disciplines. Filled with interviews and advice from leading designers, it covers interactive design, information design, motion, educational training, portfolio preparation, getting a job, and much more.
About the Author
Steven Heller is senior art director of the New York Times Book Review and Chair of the MFA/Design program at the School of Visual Arts. He is the author of more than ninety books on design and popular culture, as well as a contributor or contributing editor of nearly twenty magazines, including Print, EYE magazine, Baseline magazine, I.D. magazine, Graphis, and Design Issues.
Teresa Fernandes is a graphic designer and the principal of TFD Studio in Connecticut. She is the coauthor (with Steven Heller) of The Business of Illustration.
Most helpful customer reviews
4 of 18 people found the following review helpful.
Missed the mark
By Kindle Customer
This might be a good book for someone who don't have any design experience. I was looking for direction in how to begin as a novice with some training rather than starting from scratch. This book is for those who would say, "Hmm should I get into graphic design? Where do I start I no absoultely nothing?". The description just wasn't very helpful to me.
6 of 6 people found the following review helpful.
PERFECT for someone interested in the Graphic Design field.
By J. Stanley
I've read through (and looked through) this book quite a few times, and each time I find something new. It has pretty much every sub-field in GD to sample the work of a professional in that career. The pages are eye-catching as well as eay-to-read. If you're interested in purchasing a book to help you further explore GD as a career, or if you are trying to decide what kind of sub-field you're looking for, this is the book for you!
17 of 17 people found the following review helpful.
Great book depending upon your interest
By Dennie C
I do agree with the previous reviewer that this book does not have practical advice in terms of performing graphic design related duties. There are plenty of books out there that you can acquire that will outline the process of designing, design elements etc... such as "The Elements of Graphic Design" by Alex. W. White.
However, this book as its sub-title clearly states is "A Guide to Careers in Design", and in that regards performs very well in outlining the myriad of different fields and industries that Graphic Designers are involved in. Also, they interview many key figures involved in these fields and pick their brain regarding the state of design, dynamics of their respective industry and also how one should best approach beginning a career as a designer.
I found the book invaluable in that it was like having wise uncles in dozens of different design industries and having a talk with you about, "How things really work." Somewhat light reading but still quite informative.
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