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Packaging Design: Successful Product Branding from Concept to Shelf, by Marianne R. Klimchuk, Sandra A. Krasovec
Download Ebook Packaging Design: Successful Product Branding from Concept to Shelf, by Marianne R. Klimchuk, Sandra A. Krasovec
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How to create packaging designs for consumer brands that effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.
Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
* Insightful images of the design process, design concepts, three-dimensional models, and prototypes
* A wealth of case studies showcasing how superior packaging designs were created
* A framework for today's packaging design business
* Environmental considerations, along with legal and regulatory issues
* Useful appendices with advice on portfolio development and professional practice guidelines
- Sales Rank: #997196 in Books
- Published on: 2006-09-11
- Original language: English
- Number of items: 1
- Dimensions: 9.27" h x .87" w x 7.70" l, 1.73 pounds
- Binding: Hardcover
- 272 pages
Review
"Insightful text and real-world visuals unite to provide examples of responsible packaging design…" (DynamicGraphics, Feb/Mar 2007)
From the Back Cover
How to create packaging designs for consumer brands that effectively communicate in the retail environment
Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.
Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
- Insightful images of the design process, design concepts, three-dimensional models, and prototypes
- A wealth of case studies showcasing how superior packaging designs were created
- A framework for today's packaging design business
- Environmental considerations, along with legal and regulatory issues
- Useful appendices with advice on portfolio development and professional practice guidelines
About the Author
MARIANNE ROSNER KLIMCHUK is Associate Chair of the Packaging Design Department at the Fashion Institute of Technology (FIT) in New York City. She's a frequent lecturer and contributor to industry magazines.
SANDRA A. KRASOVEC is Assistant Professor of Packaging Design at FIT and principal of Krasovec Design in New York City.
Most helpful customer reviews
7 of 8 people found the following review helpful.
Nice book to have
By Fadedcloud
This book takes a different approach to packaging development. It has decent amount of information that covers the packaging development process from concept to shelf. However, the book does focus more on packaging appearance or graphic, marketing aspect of packaging. Overall, I believe this is a book that is more suitable for management level rather than for packaging designers or engineers. The book doesn't offer enough details that packaging engineers or designers might be looking for.
If you are interested in knowing the whole process, this is definitely a good book to start up with.
6 of 7 people found the following review helpful.
The 4-1-1 of Packaging Design
By Mari B.
Ms. Krasovec and Ms. Klimchuk have written a first rate analysis of the process of packaging a brand. A resource asset for both design rookies and professionals, Packaging Design: Successful Product Branding from Concept to Shelf highlights important case studies that provide model roadmaps for achieving retail brand recognition. With a focus on environmental considerations, Ms. Krasovec and Ms. Klimchuk emphasize a critical concern for all product marketers.
1 of 1 people found the following review helpful.
Just another text book
By AJ
This book is very helpful. I bought it for class, it's about $15 cheaper on Amazon than at my school bookstore. The book shows great examples of package design and has been very helpful in helping me a lot in my package design class.
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