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The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM, by Kevin Maney
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The first complete look at one of America's legendary business leaders
This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines-the forerunners to computers-and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitler's Nazi regime.
Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maney's book: "Leaders like Watson are like forces of nature-almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book."
The Maverick and His Machine also includes never-before-published photos of Watson from IBM's archives, showing Watson in greater detail than any book ever has before. Essential reading for every businessperson, tech junkie, and IBM follower, the book is also full of the kind of personal detail and reconstructed events that make it a page-turning story for general readers. The Maverick and the Machine is poised to be one of the most important business biographies in years.
Kevin Maney is a nationally syndicated, award-winning technology columnist at USA Today, where he has been since 1985. He is a cover story writer whose story about IBM's bet-the-company move gained him national recognition. He was voted best technology columnist by the business journalism publication TJFR. Marketing Computers magazine has four times named him one of the most influential technology columnists. He is the author of Wiley's MEGAMEDIA SHAKEOUT: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry, which was a Business Week Bestseller.
Residence: Clifton, VA.
"Watson was clearly a genius with a thousand helpers, yet he managed to build an institution that could transcend the genius."
-from the Foreword by Jim Collins
"Like all great biographers, Kevin Maney gives us an engaging story. . .his fascinating and definitive book about IBM's founder is replete with amazing revelations and character lessons that resonate today."
-Rosabeth Moss Kanter, Harvard Business School, bestselling author of Evolve! and When Giants Learn to Dance
- Sales Rank: #1139830 in Books
- Published on: 2004-08-03
- Released on: 2004-08-03
- Original language: English
- Number of items: 1
- Dimensions: 8.76" h x 1.38" w x 5.55" l, 1.70 pounds
- Binding: Paperback
- 485 pages
From Publishers Weekly
The story of Watson's transformation of the disorganized, amorphous Computing-Tabulating-Recording Company into streamlined, world-famous IBM receives a spirited telling by Maney, a USA Today technology columnist. Access to previously unexplored records has provided juicy raw material, including letters and internal memos, to bring America's first celebrity CEO to life in this warts-and-all biography. Watson (1874- 1956) saw the strategic value of corporate culture early and was protective of what he built; Maney argues that the strength of that culture later allowed IBM to survive the potentially devastating effects of Watson's personality flaws. Charismatic, optimistic and generous, Watson was also self-absorbed and psychologically ruthless in getting things done his way. Hard to work for and unable to distinguish between the company and himself, he also behaved like a dictatorial CEO and wreaked havoc with his family. Watson's mania for overreaching peaked when he accepted a decoration from Hitler in 1937 under the deluded impression that Hitler would follow Watson's campaign for world peace through world trade; according to Maney, that episode illustrates how out-of-control Watson's ego had grown. Yet, as Maney makes clear in this timely tale of the man who made information into an industry and discovered the power of corporate culture, Watson wasn't just the best business story at the end of the 1930s; he had become a great American success story that captured the popular imagination.
Copyright 2003 Reed Business Information, Inc.
Review
..."a rich and thorough portrait that goes right back to turn-of-the-century America..." ("Business Voice, March 2003)
"Maney's book should hold great appeal not only for avid business readers but also for devotees of the vicissitudes of financial dynasties." ("Publishers Weekly, March 17, 2003)
..."Maney has written a timely and authoritative biography. Without lapsing into hero worship, he presents a great, if flawed, man in all his humanity." ("Business Week, May 12, 2003)
"A much more lively and nuanced picture of the senior Watson can be found in Kevin Maney's excellent new biography, "The Maverick and His Machine: Thomas Watson Sr. and the Making of I.B.M." ("The New York Times, May 12, 2003)
..."the author's delightful anecdotes showcase the quirky, human side of what became a major knowledge-based company." ("Harvard Business Review, May 2003)
..."excellent use of transcripts... should be recommended reading for anyone who seriously wants to be a business mogul..." ("Economist, 10 May 2003)
..."formidable in its research, vivid, insightful and often hilarious..." ("Management Today, June 2003)
..."an intriguing study of the man who made IBM, Thomas Watson..." ("New Scientist, 7 June 2003)
..."Maney has done a splendid job of getting inside his subject and bringing the enigmatic Watson and his contributions richly to life." ("Library Journal, June 15, 2003)
" ... it's the definitive work to date... " (Focus, July 2003)
" ... a compelling account of one of the twentieth century's most important business leaders... " (Information Age, June 2003)
From the Inside Flap
" At just the right moment when we most need it, Maney brings us a penetrating picture of one of the most important figures of the twentieth century, a man whose life teaches us about resiliency- individual and institutional- and much about what we need to recreate greatness in our own future."
- From the Foreword by Jim Collins
IBM is one of the most successful companies in American history; it ushered in the Information Age and dominated the information industry for more tha seventy years. Yet the builder of IBM has never been thoroughly examined and brought to life. Now, award-winning journalist Kevin Maney, using thousands of documents never before made public, reveals the lasting achievement of the man who forever changed the world of business.
Watson was the rare businessman who transcended business. His fame and power echoes that of Microsoft' s Bill Gates today and Standard Oil' s John D. Rockefeller in an earlier age. Watson, in fact, created the role of the celebrity CEO. On a grander scale, Watson invented the modern concept of the corporate culture, and proved its power to make a company great.
Watson' s story plays out on a global stage, intersecting with the major events and people of his time. A business failure as a young man, he rocketed to the top levels of National Cash Register before a federal antitrust trial nearly brought down NCR and seemingly crushed his career. The moment forever shaped Watson' s business sensibilities and drove him to reinvent the American corporation. In 1914, he took charge of a struggling little entity called the Computer-Tabulating-Recording Company, infused it with his values, his competitivedrive, and his personality quirks, and transformed it into International Business Machines- IBM.
Over and over, Watson made daring bets and won, each time vaulting IBM to a new level of size and power. In the 1920s, when information wasn' t obviously going to become a big industry, he bet IBM' s future on tabulating machines- the mechanical forerunners to computers.
In the Depression of the 1930s, Watson pumped money into R& D and kept factories running while most companies slash budgets and jobs. When Franklin Roosevelt' s New Deal created massive information demands, IBM was ready to fill them. The company' s growth exploded, and Watson became the highest-paid American.
In his later years, Watson' s life took a Shakespearean turn. He struggled with his son for power, and stayed on at IBM into his eighties, endangering the empire he' d built. He became entangled in controversy by accepting a medal from Nazi Germany, a mistake that haunts his legacy today. In t late 1940s, Watson and Thomas Watson, Jr. guided IBM through the torturous transition from mechanical technology to electronic computers.
With exceptional detail that takes the reader inside business meetings in Watson' s office and into his relationships with presidents, business leaders, employees, and family members, Maney tracks Watson' s rise from obscure cash register salesman to household name. Maney examines the profound impact Watson had on modern companies, the business lessons learned and the personal motivations that spurred Watson' s frantic energy and inexhaustible drive for success. The Maverick and His Machine for the first time reveals the true characterof the man whose visionary leadership laid the foundation for the computer revolution.
Most helpful customer reviews
0 of 0 people found the following review helpful.
What's on My Mind About Watson
By HAL in NY
Biographies always have a slant; the subject was a "good" person or a "bad" person. While there are some writers who've painted Mr. Watson, Sr. as a "bad" person, this book is about a "good" person. The writing and editing is well done. It's a good read. If you like Thomas Watson, Sr., this book will probably help you to like him more. If you don't like Thomas Watson, Sr., this book will not change your mind and actually may reinforce your dislike.
I am giving the book three stars because it is a well-written and well-edited work but it's very much a pro-Watson work and it's attempts to refute Mr. Watson's "bad" side are lame.
In case you care, I am not a fan of both Thomas Watsons or IBM.
0 of 1 people found the following review helpful.
Information Age Biography
By Francis McInerney
The first of the new generation of Information Age biographers, Kevin Maney in his book on Thomas Watson Sr. sets a template for how Gates, Dell, and other industrialists will be written about when their time comes.
The key contribution of each is the degree to which they cut the cost of information, allowing more and more of us increasing control of the means of information production with social and economic consequences that rip through our world daily. Watson was one of the most important, bridging the world between Edison and the integrated circuit.
Maney reveals a man of insufferable ego who took enormous risks, risks that not even John D. Rockefeller would have contemplated, to reshape the world for a century yet to come. How Watson did this and succeeded are the life skills of today's executives in every industry. A must read.
15 of 20 people found the following review helpful.
One of the better business biographies I've encountered
By A Customer
I've generally not been a huge fan of business biographies...they can get very much bogged down in transactional specifics and company arcana, not to mention shoot-from-the-hip hindsight. This Watson biography, though, is very different and exceptionally engrossing, for two reasons: One, because Maney, whose USA Today columns are pretty much always highly entertaining, is a terrific storyteller, and two, because it seems Watson was nuts enough to have stenographers in his boardroom and all kinds of other meetings so as to preserve his words and wisdom for the ages (not something today's Sarbanes-Oxley-bound CEO's are hurrying to do!). Maney took that source material and turned it into what I found to be a very interesting page turner that's a great read for anyone interested in the history of business -- any business, not just IBM.
Maney spends a fair amount of time explaining how Watson had large early-career successes at NCR, got into very deep yogurt with the feds for anti-trust activities, and then bounced back from that taint to create the world's first great technology company. It's also fascinating, given our three year old economic malaise, to see how Watson steered IBM through the Great Depression and powered it forward into the modern era.
A very vivid and worthwhile book.
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