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The John Deere Way presents timeless business lessons from one of America’s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company’s management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes—and how to achieve it—The John Deere Way is the only way.
- Sales Rank: #449785 in Books
- Published on: 2005-03-25
- Original language: English
- Number of items: 1
- Dimensions: 9.76" h x .93" w x 4.63" l, 1.08 pounds
- Binding: Hardcover
- 256 pages
- the John Deere tractor story
From the Inside Flap
As many former giants of the American industrial heartland fall prey to low-cost foreign competition and high domestic manufacturing costs, one U.S. company stands out as a shining example of growth, brand recognition, and phenomenal success in a globalized world. John Deere has done more than prevail in its primary market: With $19.9 billion in annual sales and 46,000 employees, this global powerhouse has expanded its highly respected brand name beyond agricultural equipment to become the world leader in forestry harvesting equipment and a major supplier of equipment for construction, lawn and turf care, and golf course maintenance, as well as financial services and managed health care.
How can a company founded in the early nineteenth century maintain such a high level of vitality in the constantly changing business climate of the twenty-first century? Can other organizations crack the secrets of this enduring firm's success and use them to enhance their own growth and profitability? In The John Deere Way, celebrated business author David Magee takes you behind the scenes to discover the timeless underlying principles and innovative practices that have enabled John Deere to continue to leap ahead of the competition for nearly 170 years.
Given unfettered access to the company, its archives, and its CEO Robert Lane, Magee soon discovered that the driving force behind this dynamic organization is a set of values and principles instilled at its inception by John Deere himself. From the day Deere developed the world's first commercially successful self-scouring steel plow in 1837 through to a remarkable series of innovations spearheaded by Robert Lane today, these principles have guided the company through good times and bad, helping it survive depressions and wars while making the most of prosperous times.
From "I will not put my name on a product that does not have in it the best that is in me," to "You cannot have enduring performance without trust," The John Deere Way shares each of these secrets for the first time. Then, it examines how Deere employees, from the CEO on down, strive to express each principle through their actions in the workplace every day. This close examination translates each of Deere's values into useable and proven leadership lessons that can invigorate any company of any size in any industry.
Complete with an insightful introduction from Deere & Company Chairman and CEO Robert Lane, The John Deere Way offers compelling and important reading for anyone interested in industrial history; cutting-edge business practices; or a good, old-fashioned American success story.
From the Back Cover
Timeless business lessons from an American giant
Few companies have stood the test of time like John Deere, one of the world's most beloved and trusted brands. Since blacksmith John Deere developed the first commercially successful self-scouring steel plow in 1837, the company has provided customers the right products at the right time. From its trademark green and yellow tractors of all sizes to the popular Gator™ utility vehicle, the company is the leading provider of equipment and services for those who love and work the land, from farms and fields to golf courses to suburban backyards.
The secrets to John Deere's enduring success go far beyond its well-known popular products, however. The John Deere Way examines the qualities that have led to the company's enduring performance, providing useful lessons for business managers and people in their everyday lives. These include:
- The importance of integrity
- All relationships must be win-win
- Grow on the strength of your roots
- Put your brand to work (and protect it at all costs)
- Create change through innovation
This straightforward insight into one of the world's greatest companies is a must-read for anyone who loves John Deere or is interested in learning how its commitment to simple-but-timeless values has led to more than a century-and-a-half of serving customers.
About the Author
DAVID MAGEE is the author of five books, including Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker and Endurance: Winning Life's Majors the Phil Mickelson Way, both from Wiley. He lives with his wife and three children on Lookout Mountain, Tennessee.
Most helpful customer reviews
0 of 0 people found the following review helpful.
I only wish it were longer
By Heck
Excellent book super worth the price. Lots of neat facts and information not in my other John Deere books
6 of 6 people found the following review helpful.
Learning Why a Legendary Company is Legendary
By Kevin Eikenberry
I'll admit it, I grew up on and around John Deere equipment. As an adult I have become a collector of antique tractors and become a student of this truly historic and great American company. John Deere is also a Client of ours.
So when I received this book as a birthday gift it was a slam dunk - it went near the top of my reading stack. Given all of that, this review doesn't come from my obviously biased point of view - this is a book worth reading.
The book does tell parts of the history of this company, but it isn't a book about products or history. Written by experienced business author David Magee, it is an exploration of the key factors that have led to John Deere to growing and thriving over the last 150+ years.
The chapter titles tip off the business practices and attitudes that have guided the company and serve as the thesis for the book. Selected titles include:
Embrace the Culture
Quality Comes First
Always Maintain Integrity
Build a Business as Great as Your Products
Grow on the Strength of Your Roots
If you are interested in looking for keys that lead companies to be successful over the long haul, you will find some in this book. Written in a very readable style and interspersed with anecdotes and stories from Customers, Senior Managers and 4th generation employees, it deserves to be on your reading list.
Besides, how can any book go wrong when its dedication readsit is dedicated "For the Farmer"?
2 of 2 people found the following review helpful.
A Deere Corporate Bio
By Rolf Dobelli
This sincerely earnest book is a good example of why corporate biography remains, perhaps, the most problematic business-book genre. While the book is well researched, author David Magee apparently found it hard to avoid the trap of laudatory language about current management. To write a book like this, you need corporate help and access. Most employees won't even talk to an author without a go-ahead from the top. This means that, even without Deere & Company's roots date to 1836, when a blacksmith named John Deere moved from Vermont to the frontier settlement of Grand Detour, Illinois. Deere set up a shop that could provide stout hayforks, horseshoes and wagon parts. He talked with farmers, who complained that it was very difficult to plow the dense Midwestern turf. Plows made in the Northeast didn't work in the rich heavy soil. In 1837, Deere decided to devise a plow that would scrape off the topsoil, turn it over and let it glide off the plow. Even without an explicit quid pro quo, corporate biographies tend to become trapped in a sort of literary Stockholm syndrome, dependent on their sources for their own survival. That cautionary flag raised, this book provides a worthwhile portrait of one of America's stalwart agricultural companies. Deere & Company's values are as plain and honest as the face of a farmer atop his Deere tractor. Although the book would have been more engrossing if it offered pictures and sharper anecdotes, particularly from times when things didn't go well, we recommend it to those interested in agriculture, corporate histories or values-driven management.
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